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Battlefield: Bad Company’s humour made it too niche, reckons DICE
22 NOV 2013
by Dave Cook

Battlefield: Bad Company is still being requested by fans, but DICE has cautioned that the previous instalments were perhaps too niche. Why? Because they were too funny to be taken seriously by gamers.

Speaking with OXM, creative director Lars Gustavsson said that the humour in previous Bad Company games made them too personal, and not mainstream enough.

He explained, “It is a discussion about niche and mass market, I think. If you make your product more niche, you’ll get more happy fans, but that audience will be smaller – some people won’t care, some people will love it.

“When we did the original Bad Company and the sequel, we got a lot of criticism. Why would I play this? It’s not a serious shooter, I don’t care about this. I want a serious shooter with a more hard-boiled angle. And we thought it was fun! We loved it, we thought it was a great game. The narrative was amazing and the characters were amazing.

“So it’s not that we’ve buried the crew, so to speak. But it is true that for some reason if you want to make a game for the masses, you need to be more neutral when it comes to things like humour, because humour is very personal. Some people love it, some people hate it.”

When asked if the comedic example set by Nathan Drake in Uncharted might be the way to go, creative director Patrick Bach added, “He’s not really funny. He’s serious, but he’s kind of ironic. I’m happy for franchises that can do that. I think Bad Company was perhaps part of that group. I love franchises that don’t take themselves too seriously.

“I think that games in general can be anything. Sometimes you get the feeling that the community and the press only think there’s one type of game, the ultimate game, and for me it’s becoming more and more diverse, much like the movie industry, which I think is a good comparison.

“When you started out it was quite serious, because it was an expensive business to make a movie, so you’d [effectively] have this stage drama that you’d film, but then you start to add comedy to it and make money off that, and turn it into a genre, and now you have all types of genres, where it isn’t just based on comedy, drama, documentary, or whatever – it’s also how you consume those movies.”

Well personally, I’m not a fan of how po-faced Battlefield has become, but then again I’m probably in the Bad Company minority fan club.

I really liked Bad Co Haggard was a funny dude and made the game fun to play.Most of us who have served know guys go on rants etc to boost morale or to vent.I liked the character development in the game something very lacking in games and movies.Uncharted's voice acting was top notch and made the story fun.I found BF3 and 4 story very dull.

I would have volunteered for Bad Co if the Army had one in real life.